What would be the name of your imaginary bookshop?
Where would your imaginary bookshop be located?
In one of the beautiful parks in my native city Malmö where people exercise, socialise and relax with a good book.
Would your bookshop have any special features?
Absolutely. It would have a reader’s corner where authors would be invited to read an extract from their books and designated cosy café. Hygge life style, Fika/coffee break and books are the perfect combination!
What would make your bookshop different from all the other ones?Staff would have an intricate knowledge of all genres, and both new and old titles in Sweden and abroad.
What sections would you have in your bookshop? And what sections would you ditch?
I would feature a mixture of current and old books and introduce new authors work regularly and ditch or minimise celebrity and ghost written books.
Every bookshop needs a display table. Which books would you have on your display table and why?
I would ensure a variety of authors books are on display. Not just books by current authors subscribing to a trend and famous people's titles. I would in addition display books by little known authors in Sweden and abroad. Every author deserves to be recognised. Not just a chosen few.
If you could have only one author event, who would you have? You can pick a living or dead writer. What sort of event would they run?
If she was alive I would invite the fabulous Finnish author Tove Jansson and request she reads an extract from her novel The Summerbook. It's a wonderful book and bestseller all over the world.
A customer comes up to the till with a copy of your novel and asks you to give them a reason on why they should buy it. What would you say?
I would tell them to buy the book if they enjoy strong and relatable characters and stories with a psychological twist and big heart!
What sort of cake would you offer when launching your book in your bookshop?
I would offer several; Swedish sticky chocolate cake, Princess cake and cinnamon rolls!
Hélene Fermont is an Anglo-Swedish author of contemporary women’s fiction with a psychological twist. We Never Said Goodbye is Hélene’s second novel, following on from her 2016 debut novel Because Of You.
Hélene’s works feature a Scandinavian-British narrative and in-depth psychological characterisations inspired by her experience as a psychologist working with victims of abuse. Hélene lives both in Middlesex, UK and Malmö, Sweden. @helenefermont / helenefermont / www.helenefermont.com