I am on a blog tour.
If you don’t know what that is, allow me to explain. Pretty much every day in October I am appearing on someone else’s blog to promote my new book, 21st Century Dodos. I have posted a video of my son unicycling while reading an extract, chosen three literary dodos, shared a picture of my copyright page (of which I am justly proud) as well as answering questions, sharing extracts and other delights. The idea is that by spreading myself across the Internet I am also spreading the word about my book.
Beats spam mail, that’s for sure.
And the Internet is an important tool for writers today. OK, so my blog tour isn’t going to sell millions of books but it will get the word out to a whole bunch of people who may not otherwise come across it. Especially those readers in Israel, USA, Ireland and New Zealand, places I am unlikely to visit in person for signing events.
I think it is vital today for writers to have an online presence of some kind, ideally a few kinds. I run an imprint of HarperCollins and most of my most successful authors are very active through blogs, Twitter and Facebook. They are able to interact with their readers, get to know them (if they want), support each other (very important, that one) and keep themselves in the public eye in the gaps between books.
Now, I realise such activity isn’t for everyone but find me an author who has no online profile and I will show you either a) an author who was already big before the Internet exploded or b) doesn’t sell all that many books.
And with many authors now turning to self-publishing, especially digitally, there is even more reason to be online every day. It is where your future readers are, it makes sense to spend time there.
You can buy a copy of 21st Century Dodos from Amazon and other online/offline retailers.
My review of 21st Century Dodos is here.